Owen Raun talks with Alan Johnson, founder and President of Loanxengine. Alan and Loanxengine have been pioneers in the lead management part of our industry. Alan shares news of a pending relationship with Lendingtree.com as well as in dept discussion of the many functions such as Autobidding, Eligibility/Pricing, CRM, Lead Management and a slick best execution rate monitor system.
Once you get 3 or more people telling you how excited they are about something new I have to try it out. Twitter is just that “something new”. On this podcast Bill Rice gives us the who, what, when, where and why on using Twitter. Follow us on Twitter! Bill also summaries Sales Twit which is an “add-on” to Twitter and a skinny version of a lead management system. Also, Bill will be Co-Hosting future podcasts here with me. If you would like to be a guest or know someone who would be a good guest – or a vendor or product you would like us to host on the podcast let me know. Thanks.
Jamie and Ed discuss Sparkroom’s data analytics product and how it can benefit lenders in their lead buying decisions. Sparkroom rolled out in Dec 07 and currently has 4 lenders utilizing their system. Jamie’s background includes performance marketing work at Expedia and with an on-line education company. Ed helped create Sparkroom after spending time as a loan officer, then in marketing with Lendingtree and Getsmart as well as being in wholesale with Decision1. Sparkroom's product helps owner/managers optimize their decisions in selecting lead providers and the types of leads they buy.
Owen Raun with Online Mortgage Podcast and Bill Rice with Kaledico speak with Jay Weintraub, the founder of the upcoming Leadscon conference in Las Vegas. Jay gives us his perspective on what challenges lead buyers and sellers are currently facing. He also gives us the an overview of the conference and how people in our Industry will benefit from Leadscon. Should be a great conference.
Payam is one of the originators of internet based lead generation.
Starting with Autoweb in 1994, then moving to a Webvan model for dry
cleaning and back to lead generation with Reply, he has experienced a
great deal which he shares with us on this podcast. He explains Reply's
lead marketplace and lead exchange model and how leads enter and exit
these systems. Although relatively new to the mortgage generation
business Reply handles Auto, Special Financing and Real Estate leads
currently and looks to expand across more categories.