Bob Harris, President of the Lendingtree.com exchange talks with Bill Rice and Owen Raun of the Online Mortgage Podcast.
Bob discusses his role at Lendingtree.com and expounds upon their initiative for offer standards as well as a fixed filter option on the horizon. He also discusses the spin off away from IAC and the formation of the new "parent" company Tree.com. Bob is a veteran in the mortgage lead generation industry. His thoughts and perspectives on Lendingtree.com and our industry are refreshing.
Jamie and Ed discuss Sparkroom’s data analytics product and how it can benefit lenders in their lead buying decisions. Sparkroom rolled out in Dec 07 and currently has 4 lenders utilizing their system. Jamie’s background includes performance marketing work at Expedia and with an on-line education company. Ed helped create Sparkroom after spending time as a loan officer, then in marketing with Lendingtree and Getsmart as well as being in wholesale with Decision1. Sparkroom's product helps owner/managers optimize their decisions in selecting lead providers and the types of leads they buy.
Once you get 3 or more people telling you how excited they are about something new I have to try it out. Twitter is just that “something new”. On this podcast Bill Rice gives us the who, what, when, where and why on using Twitter. Follow us on Twitter! Bill also summaries Sales Twit which is an “add-on” to Twitter and a skinny version of a lead management system. Also, Bill will be Co-Hosting future podcasts here with me. If you would like to be a guest or know someone who would be a good guest – or a vendor or product you would like us to host on the podcast let me know. Thanks.
Payam is one of the originators of internet based lead generation.
Starting with Autoweb in 1994, then moving to a Webvan model for dry
cleaning and back to lead generation with Reply, he has experienced a
great deal which he shares with us on this podcast. He explains Reply's
lead marketplace and lead exchange model and how leads enter and exit
these systems. Although relatively new to the mortgage generation
business Reply handles Auto, Special Financing and Real Estate leads
currently and looks to expand across more categories.
Owen Raun with Onlinemortgageblog.com interviews Dan Green, author/founder of www.themortgagereports.com, www.bringtheblog.com and loan officer with Mobium Mortgage. Although hard to determine, Dan’s blog is probably the largest, most successful consumer facing mortgage blog in the bloggesphere. Dan discusses how he came to create www.themortgagereport.com, its function and how he uses it to interact with his clients. He also tells us about www.bingtheblog.com which is a blogging service that other loan officers can benefit from. Dan has been into mortgage blogging since Jan 2005 and has a lot of great blogging and industry information to share. I’ll apologize a bit for the quality of the audio – we get off to a rough start but “content is king”